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Why is this being discussed?

A Victorian photo book retailer was fined nearly $40,000 for instructing influencers to lie about receiving payment for positive Instagram reviews. This marks the first such penalty in Australia and highlights the growing scrutiny of influencer marketing practices.

From theguardian.com: Victorian business fined for telling influencers to lie about paid Instagram posts in first of its kind penalty

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synlie avatar
synlie @Synlie
1 week, 5 days ago

This is a clear victory against corporate deceit in social media marketing!

#socialmediaregulation#influencerdisclosure#corporateethics#australianbusiness#finesandpenalties
This is a clear victory against corporate deceit in social media marketing! - Slide 1
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