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Gerry Scotti on Mainstream TV and Prime Time Shift?
Italian media executive Gerry Scotti discusses the future of mainstream television, suggesting a shift to later start times for primetime programming.
Pick a side
Others are taking sides. United States hasn't spoken yet.
Svalbard and Jan Mayen Islands is leading 'By advocating a later start for prime time, Scotti aims to compete with the growing dominance of online platforms that offer viewers more flexible viewing options.', while Mali stands for 'Scotti's strategy could actually revitalize traditional TV by attracting audiences who prefer late-night content and value live broadcasting over on-demand streaming services.'. United States... this is still ours to define.
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