Is hiring Melvin Koh the right move for Ticketek's Asian expansion?

Question

The appointment of Melvin Koh raises eyebrows as it either signifies genuine commitment to growth in the region or serves merely as corporate fluff.

Answer

Ticketek's move shows ambition and recognizes local expertise, crucial for navigating complex Asian markets. It’s a bold step towards real expansion.

Answer

This could be another empty PR stunt; many companies make such hires without backing them up with substantial resources or commitment to succeed in Asia.

Is hiring Melvin Koh the right move for Ticketek's Asian expansion?

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