Is NHL betting on rivalry to save season's dwindling interest?

The hype around this series is built more out of desperation than genuine fan engagement. With ratings down and attendance slipping, the NHL needs high-stakes drama to draw in eyeballs—and it's betting big on rivalry games like these.

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Others are taking sides. United States hasn't spoken yet.

Canada is leading 'I STAND WITH THIS', while Germany stands for 'I PUSH BACK'. United States... this is still ours to define.

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Is NHL betting on rivalry to save season's dwindling interest?

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Is NHL betting on rivalry to save season's dwindling interest?

Others are taking sides. United States hasn't spoken yet.

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