Is renaming Paris metro stops a smart move?

One interesting move made by the RATP was to create temporary names for Parisian subway stations using popular culture and songs such as 'Back2Back'. In some ways, proponents see the strategic renaming effort of RATP as a masterful attempt at brand building that adds much-needed youthfulness and edginess to the old system and hence enhances tourist interest. However, on the other hand, those who have more conservative approaches to preserving the culture of Paris have a justified concern regarding this kind of pop culture influence over their public transit network. As the transit company attempts to make its stations reflect pop culture through temporary naming schemes, critics feel that the company should be focusing on being efficient and handling its traffic gridlocks instead of taking part in the cultural debate. In essence, this clash between the two groups reflects the broader question in urban planning: whether public transport in cities should function merely as monuments of its history or be dynamic enough to allow new developments.