Bradley Lowery’s story is nothing but exploitation by media profiteers.

Some argue that the attention brought awareness to childhood cancer research and support networks. But how much of this supposed good actually translates into tangible help?

This trend will continue unless social media platforms take responsibility and stop turning human tragedy into content gold mines. People need to ask themselves if they’re clicking out of care or curiosity, because the line is blurring fast.

The debate over whether Bradley's story was a noble cause for charity versus cynical exploitation will likely deepen as more cases like his surface in digital age media.