Some argue that such initiatives are necessary in today’s competitive market. They claim that airlines must find innovative ways to attract and retain customers, especially families who travel frequently. By focusing on children, they can create a positive brand image early on, potentially securing lifelong loyalty. However, this view ignores the fundamental need for quality service.

The risk is that HAVAİST’s efforts will be seen as insincere and could backfire if customers perceive it as an attempt to cover up real issues.

HAVAİST may have a vested interest in maintaining positive public perception, even at the expense of addressing core operational problems.

As HAVAİST continues to invest in superficial marketing efforts, they risk alienating their core customer base if operational improvements do not follow suit. The divide between perception and reality will only widen, leading to a potential backlash from passengers who value reliability over gimmicks.

This move is likely to polarize public opinion sharply. Those with children or a vested interest in positive travel experiences might applaud the initiative, while frequent flyers and business travelers could view it as a distraction from real issues. The tribalism will be evident as each group defends their stance vehemently.