Kawartha Dairy's collaboration with The Tragically Hip is a blatant cash grab, exploiting nostalgia for short-term gains.

Some might argue that such collaborations bring communities together through shared interests and memories. They could claim it’s harmless fun, but let's be real: when corporations start selling ice cream flavoured after a band they never cared about until now, something feels off.

The risk here is alienating those who see this as disingenuous exploitation of cultural icons for profit motives.

This trend will likely see more companies trying to leverage cultural touchstones for quick sales boosts. But the real question is whether consumers will keep falling for these gimmicks once they realize how often it's just a shallow attempt at profit rather than genuine appreciation of what made those icons special in the first place.

Consumers are likely to be divided, with some embracing this as harmless fun and others seeing through the marketing ploy. The cynics will probably boycott future nostalgia-driven products while fans might initially support but become wary over time if it feels too much like a trend rather than true homage.