Critics argue that Ladbrokes' reliance on such high-risk bets could backfire if Kane fails to deliver. This approach might alienate existing customers who prefer more stable and predictable offers, potentially damaging the brand's reputation in the long run.

The risk is significant if Harry Kane underperforms, leaving Ladbrokes with a substantial financial loss.

Ladbrokes may be prioritizing short-term gains over sustainable business practices.

If Harry Kane scores, Ladbrokes stands to gain a significant influx of new customers and positive publicity. However, if he misses, the bookmaker faces not only financial losses but also reputational damage that could take years to recover from.

This move will likely polarize public opinion sharply. Supporters will see it as a bold and innovative strategy, while detractors will view it as reckless gambling with customer trust at stake.