Some argue that Pathé’s move democratizes access to movies for everyone, not just those who can afford tickets. By placing movie posters and merchandise in supermarkets, they are bringing cinema closer to everyday consumers. This could be seen as a positive step towards making the arts more accessible, rather than a monopolistic threat.

The risk is that Pathé's aggressive market penetration could backfire if consumers feel overwhelmed by constant marketing.

Pathé has a vested interest in controlling distribution channels to maximize profits and minimize competition.

In the future, expect Pathé and other major studios to expand this model globally, turning supermarkets into entertainment hubs. This could lead to a homogenized movie experience where independent cinema finds it increasingly difficult to compete on an equal footing.

This move will likely polarize public opinion sharply. Supporters will hail it as progress towards democratizing access to movies, while critics will see it as the death knell for local and independent cinemas. The tribalism around this issue is set to be intense, with passionate defenders of cinema culture clashing with those who embrace the convenience.