The Australian Financial Review's weekend wrap is a desperate attempt to salvage relevance.

One could argue that the Australian Financial Review still offers valuable insights for its readership, despite occasional lapses in quality. The publication's long history and established reputation mean that many still turn to it as a trusted source of financial news. However, this defense crumbles when you consider the increasing irrelevance of their content compared to more dynamic digital platforms.

The risk is that continued reliance on superficial coverage will erode trust further among discerning readers.

The publication's need for ad revenue and maintaining a legacy brand may cloud its judgment in providing unbiased reporting.

The future looks grim for the Australian Financial Review if it continues down this path. With digital platforms offering real-time updates and deeper analysis, the traditional print publication is struggling to keep pace. The question isn't whether they will lose readers; it's how long it will take before their once-loyal audience finds alternative sources of information.

Human tribalism will likely split this vote sharply. Those who have a vested interest in maintaining the status quo, such as advertisers and older readers, will defend the publication’s relevance. Meanwhile, younger audiences and tech-savvy individuals will see through the facade and continue to seek out more reliable sources of financial news.