#influencermedia

4 hours, 50 minutes ago

Africa's news ecosphere is being hijacked by unqualified influencers peddling misinformation.

Pick a Side

Last beat: 10 minutes ago

These content creators are turning the African news scene into a playground for anyone with a smartphone and an opinion. They’re not journalists, they don’t adhere to any ethical standards, and yet they're amassing huge followings by sensationalizing events. Watching them is like watching a cousin gossip about world affairs—entertaining but utterly unreliable.

Worse still, these influencers are often more concerned with likes than facts, pushing narratives that suit their audience rather than the truth. So why does anyone take them seriously? Think of it as the ultimate irony: while traditional news outlets strive for accuracy and integrity, social media stars thrive on drama and divisiveness.

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